ACCA Brand Tool Kit website
ACCA, the global body for accountants, have hundreds of designers working around the globe on various branded work. To help keep this brand consistent, I was tasked by Barley Partners, the brand guardians, to create an online space where the latest brand guidelines could be quickly updated and distributed to all the locally based designers in each region.
Barley are great to work along side and gave me a long-leash in the functionality and UXD of the CMS - as long as it was clean and up to their standards, everyone was happy - especially the final client, the brand manager of ACCA. Very happy clients is always the goal :)
The system is a versioning content resource management system (CRM), as such it keeps a track of each new upload item (digital brand guidelines, video assets etc) and versions each new update to existing items. Each user’s download is also tracked so the system can show users that are new to them and give ACCA a real-time overview of who is missing the latest update or hasn’t downloaded the files they should be using. This all helps keep the brand’s voice consistent on a global scale.
Thanks to the success of the initial system, the client commissioned a further phase of the project. This second part is to facilitate the automatic sending out of emails to sets of people on the main email list (the designers around the globe). So I built a bespoke email system that allows the client a simple but flexible CMS for building branded emails that can then be sent out to groups of people as needed. For instance, if the email is to inform video operators that there are some new assets they may want to use, we\’d only send this to the relevant people. As I quite enjoy tracking analytics to gain some business insight, I added the ability to see who had opened the email and the ability for the client to add tracking to any part of the email, normally a call to action button saying “download the new assets”.
Barley are great to work along side and gave me a long-leash in the functionality and UXD of the CMS - as long as it was clean and up to their standards, everyone was happy - especially the final client, the brand manager of ACCA. Very happy clients is always the goal :)
The system is a versioning content resource management system (CRM), as such it keeps a track of each new upload item (digital brand guidelines, video assets etc) and versions each new update to existing items. Each user’s download is also tracked so the system can show users that are new to them and give ACCA a real-time overview of who is missing the latest update or hasn’t downloaded the files they should be using. This all helps keep the brand’s voice consistent on a global scale.
Thanks to the success of the initial system, the client commissioned a further phase of the project. This second part is to facilitate the automatic sending out of emails to sets of people on the main email list (the designers around the globe). So I built a bespoke email system that allows the client a simple but flexible CMS for building branded emails that can then be sent out to groups of people as needed. For instance, if the email is to inform video operators that there are some new assets they may want to use, we\’d only send this to the relevant people. As I quite enjoy tracking analytics to gain some business insight, I added the ability to see who had opened the email and the ability for the client to add tracking to any part of the email, normally a call to action button saying “download the new assets”.